Hold on - can we take a look at this thing together?
The boarding pass is a visual design nightmare. Rightfully so as it wasn't created for humans, it was created for computers to keep track of humans.
Computers don't need helpful iconography or navigation to make sense of what they're looking at. They don't care if you can't find your gate and they definitely don't care if you have enough leg room on the plane.
Humans, on the other side, take interest in these things, we posit, because we are emotional and social beings. We want to get from Point A to Point B by the path of least resistance/stress/panic episodes.
Right now, there are over 5,000 commercial aircrafts in the stratosphere. That's a lot of planes. That's even more indiscernible boarding passes.
Case study coming soon